FIELD NOTES
Postmortems, diagnostics and playbooks from real ecommerce stores. What broke, what we found, what we shipped.
A Shopify store does not need to crash for a checkout migration to go wrong. That is what makes the current transition important. Customers may…
That sounds contradictory. It isn’t. Some of the most expensive WooCommerce problems we’ve seen never take the store offline. The homepage loads. Products are available.…
OpenCart stock synchronization problems are rarely as simple as “the quantity is wrong.” Your OpenCart store may say 5 units are available while the ERP…
Your store does not have to crash to lose money. In fact, some of the most expensive WooCommerce problems happen while everything looks normal. Orders…
Their checkout looked fine. Orders came in. Support was quiet. But the payment gateway was silently timing out on 14% of transactions and Woo was recording them as "pending."
Their checkout looked fine. Orders came in. Support was quiet. But the payment gateway was silently timing out on 14% of transactions and Woo was recording them as "pending."
Email + SMS + push + retargeting, built as one sequenced system. Templates, timing, discount ladder, opt-out logic — the exact playbook.
Schema, feeds, MCP endpoints, and a discovery-monitoring loop. What it takes to be the store an AI agent picks over your competitor.
Why category and PLP pages are the highest-leverage work on the site — and how we approach them for maximum ranking impact.
Client called us on day two. What we found, how we rolled it back, and the migration plan that eventually worked without a repeat.